Brands Built to Lead.
Sands Lane aligns strategy, creative, and operations to create CPG brands that redefine their category.
From Start to Shelf
Successful CPG brands are built on a framework that manages hundreds of interrelated priorities at once. Sands Lane operates as a single integrated advisory practice, guiding everything from brand expression to distribution.
The result is a brand with a coherent identity, a viable commercial model, and the cultural credibility to back it up. With support from our team, founders can focus entirely on building.
One Practice. Three Pillars.
Culture, content, and commerce are the DNA of every enduring CPG brand. Most get one right. We deliver all three.
Culture
The relationship between a brand and the community it serves and supports:
Brand Strategy & Architecture
Creative & Design
Brand Messaging & Market Positioning
Hospitality: Experiential & Events
Content
How a brand shows up across every channel, touchpoint, and conversation:
Content Strategy & Execution
Digital & Social
Consumer Research & Market Intelligence
PR & Communications
Commerce
The infrastructure that gets a brand to market and makes it financially viable:
Corporate & Growth Strategy
Sales Organization & Channel Management
Supply Chain & Distribution
Product Development & Formulation
In Good Company
Sample a taste of our client work.
Meet the Builder
Evan Eneman
CEO and Founder of Sands Lane
Evan Eneman has spent 25 years building CPG brands at the intersection of culture, content, and commerce. He got his start in hospitality before spending over a decade advising Fortune 50 companies at professional services firms, including PwC.
He co-founded an iconic venture capital firm with Snoop Dogg before building Sands Lane into the integrated practice it is today.
As co-founder and CEO of Iconic Tonics, he continues to operate inside the brands he believes in, not just advise them from the outside.
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