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When Regulation is Political, Brand is Infrastructure
Insights EVAN ENEMAN 7/6/26 Insights EVAN ENEMAN 7/6/26

When Regulation is Political, Brand is Infrastructure

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Is a Hemp Regulation Shift Coming?
Insights EVAN ENEMAN 7/2/26 Insights EVAN ENEMAN 7/2/26

Is a Hemp Regulation Shift Coming?

The White House OMB sent a letter to House leadership asking to pass a hemp regulatory package or delay the November rule. Does this indicate a regulatory shift on hemp?

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Why Cannabis Beverages Need Their Own Category
Insights EVAN ENEMAN 6/15/26 Insights EVAN ENEMAN 6/15/26

Why Cannabis Beverages Need Their Own Category

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The Credibility Tax in Functional Beverage
Insights EVAN ENEMAN 6/10/26 Insights EVAN ENEMAN 6/10/26

The Credibility Tax in Functional Beverage

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Beverage Stopped Being a Thirst Category
Insights EVAN ENEMAN 6/8/26 Insights EVAN ENEMAN 6/8/26

Beverage Stopped Being a Thirst Category

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